The topic about the importance for hotels to have social media channels has been around for years now. So let's enter into this discussion. How crucial is for this industry to actually position their businesses into into "the network" and which channels should they use?
My experience as communications and PR expert is that social media, as many other communications platforms, is a friend that can help a business to gain visibility, awareness and even customers.
What is your opinion about social media for hotels? Friend or foe?